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Wednesday, 16 February 2011

The Theme

We have recently been discussing potential ideas surrounding the theme of the festival. In one of our seminar meeting session we rattled it down to three, these included, Love, On the Road, Best films not to win an oscar. We then assigned each of these themes to three of the groups (acquisition, management and competition), while splitting the marketing group between the other three groups. We all had a week to try to come up with a convincing presentation that we would present back to the class. Thentation will determine the theme of the festival.


Love
The group that presented love came up with a convincing argument were they split love into four different categories, representing romance, friendship, family......... This was presented very well, especially when they were faced with the large problem that Love is associated with women. This obviously makes it difficult to market as it cuts of half of our audience. They tried to come up with a different slant of the theme, trying not to solely use the romantic side of love. Although it was a good effort, and the concept would allow us to use almost any film, the majority of the class felt that it would scare off the men.



On the Road
This theme was seemed to be the best option, although one drawback lied in the fact that the title could leave the general public confused as to what type of films would be on show. Another bad point surrounding this is the type of films that spring to mind when you know what the theme means, typically these include, Dumb and Dumber and Easy Rider. The films can be deemed as very 'samey'. One of the possible solutions to this theme, was the idea of the road movie being used metaphorically, for films that involve a journey.



Best films not to win an oscar
This is a good idea, but was not presented very well. One significant problem with this theme lies in the fact that many of the films would have been cult films, which is not what the majority of us wanted. As many of us study film, we want to put in some good films that the general public might not have heard of, instead of cult films that everybody had seen and most probably have in their DVD collection.

In Summary
The 'Road Film' was the overall winner. This theme allows us to show a large number of films that fall within a number of different genres. It will also allow us to show some non-comercial art-house films for younger audience, while also allowing us to show some classics that might appeal to an older audience.

The Groups

When we first joined this module we were given the opportunity to get involved in the areas that we wanted. Our module co-ordinator, Terrence, suggested that we have five different groups based on last years structure. These groups included:

  1. Marketing 
  2. Competition 
  3. Acquisition
  4. Social Networking
  5. Management
After assembling ourselves into these groups, it was clear that we were running low on Marketing and Social Networking. It was agreed that we merge these groups together as they were linked to some degree. Social networking is a branch of marketing. Now that we had our groups, we could really begin to plan our festival. All we needed next was a theme.